| 30 September 2009
RMR is an innovative company that has put chemistry to work solving angler challenges. If you haven't used Line&Lure yet, take a minute to read how it manages to reduce waste of all types of fishing lines while guaranteeing longer casts and longer life for your outdoor gear.
Line Conditioner
Rob Faddis, President of RMR Industries has done the pioneering work as a chemist and an angler and it is paying off big with cool new products that are both eco-friendly and answer some age-old woes of anglers.
If you haven't used Line&Lure yet, take a minute to consider this product and read how it manages to reduce waste of monofilament, fluorocarbon, co-polymer, and braided lines while guaranteeing longer casts and longer life for your outdoor gear.
Once you try Line & Lure Saltwater Formula we guarantee you'll love how it improves your fishing experience! Roland Martin, IGFA and BASS Record Holder, Roland is a member of the Snook Foundation Advisory Council
Longer Casts....Guaranteed!
- Virtually eliminates line memory, backlash, tangles, and twists
- Restores new line performance to old tired line
- Fights saltwater corrosion on reels, rods and tackle
- Leaves no oily residues or scents like other line treatments
- Contains no polluting petroleum distillates as in other conditioners
- Fights fading and damage to gear with high sunscreen
- Reduces water spotting on electronics & sunglasses
- Environmentally safe - non-toxic
- Superior Fly Line Dressing
- Unsurpassed de-icing performance in ice fishing
- More about Line and Lure Saltwater
HOW IT WORKS
Line & Lure contains no oil or solvents. It is a blend of non-toxic, polymers that are not found in any other “line dressing or conditioner”. The proprietary polymer blend in Line & Lure imparts a coating to line that actually bonds to the line’s surface. In theory, this bond becomes a permanent part of the line.
The polymers fill any line surface imperfections and create a very uniform and smooth microscopic coating on the line. This smooth surface is inherently more resistant to wear by friction than is untreated line. In this case, this phenomenon provides multiple benefits.
First, as friction does start to attack the line (as it goes through the rod guides, over obstacles, etc.), the polymer acts as a sacrificial buffer to that friction. Practically, our replaceable polymer finish wears instead of the line itself. This of course extends the line’s life tremendously.
It will add yards to your casts, reduce casting effort and virtually eliminate the frustrations of backlash and line twists, all without the oily mess and pollution problems associated with silicone oil treatments. Try my Line & Lure Conditioner. I guarantee that it will improve your casting distance and accuracy or I’ll return your purchase price. - Kevin VanDam
Secondarily, these polymers are extremely hydrophobic, meaning that they literally push water away at the molecular level. This hydrophobic action reduces the amount of water that is retained on the line during a retrieve. It is this water surface tension on the reel spool that is a major contributor to casting distance restriction. This phenomenon is further demonstrated when we take into consideration the reduction in backlash that anglers find when using Line & Lure with bait casting reels.
This surface tension principle is the same thing that one experience when they pick up a sweating drinking glass and find the coaster being picked up with the glass. The less water on the line, the less the resistance caused by surface tension. This equals much longer casts and fewer backlashes! Less water on spinning reels means less line blowout and the resulting knots.
It is also easy to see that with less water retention on the line there will be less contaminants coming back up on to the reel. This is especially important when fishing in saltwater.
As we all know, it is the salt crystals that form in-between the loops of line on reels that cause a lot of the wear damage to fishing line. This salt also invades the seals on reels and over time acts like sandpaper wearing on reel components.
Just as on the line, the polymers in line & Lure protect the seals from the elements, helping keeping them in prime condition. The anticorrosive properties of Line & Lure also dramatically reduce corrosion damage to rod, reel and artificial bait surfaces. Simply put, Line & Lure greatly extends the useful life of fishing equipment, tools, lines and baits.
Line and lure contains extremely high sunscreen protection. This sunscreen blocks the UV rays from sunlight. UV radiation has a massively destructive effect on fishing line. Fishing line can literally burn at about half the rate as unprotected human skin! Using Line & Lure on your line is equivalent to using an SPF 30 on your skin. The competition has no more UV protection than baby oil.
Anglers are very happy with the benefits that they get using Line & Lure on monofilament line, but please keep in mind that Line & Lure was primarily designed by Kevin VanDam and RMR Industries to address the inherent problems anglers experience with fluorocarbon, co-polymers and braided lines. Other line dressings have little or no positive effect on these hi-tech lines.
After 1-½ years in development and testing by thousands of anglers around the world, Line and Lure has been proven to work effectively on any type of line made by any manufacturer. In addition, it is the only line conditioner that positively affects the flexibility, knot strength, casting and control of fluorocarbon line.
